Date: 06/28/2001 03:28:31 PM

Subject: FISHER FOOTBALL FOLLIES 2001

COMING SOON: THE FISHER FOOTBALL FOLLIES 2001!

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Did you know that:

* More than 40 million women watched Super Bowl XXXV. More than 30 million women watched the NFL on an average weekend. (Nielsen)

* 58 percent of females said they followed the NFL in 2000 (ESPN Sports Poll, Dec '99 - Nov '00), up from 42 percent in 1999, 39 percent in 1997 and 32 percent in 1993. (Harris Poll-Oct. 1999)

* The NFL is the favorite sport of women to watch on TV (NFL-22.1%; MLB-13.6%; NBA-12.6%; Figure skating-6.5%; College Football-4.3%). (ESPN/CHILTON POLL)

* 43 percent of the NFL's fan base is female. (Source: ESPN Chilton Jan. 99 - Dec. 99 Base: Females, Age 12+)

* Game-day attendance is 60/40 male/female. More than 375,000 women attend NFL games on an average weekend. (NFL)

* The NFL is the newest sponsor of the Susan G. Komen Breast Cancer Foundation's Race for the Cure. Players, coaches, owners and their families will attend races throughout the offseason. A PSA featuring six NFL players began airing on NFL games and other programming during Oct. 2000, National Breast Cancer Month.

* More than 12,000 women were expected to participate in NFL Football 101 classes provided by NFL teams across the country in 2000. Women learned the basics from players and coaches.

* 779 girls participated on their high school football teams in 2000 — 2½ times the number who played in 1994 (295) (National Federation of State High School Associations)

* For the first time, in 1996, a girls-only division was available for participants, 8-15, in the Gatorade Punt, Pass & Kick competition. 125,000 of the 500,000 participants were girls. More than 150,000 girls participated in the 1997 competition. In 1998, 700,000 girls participated. More than one million girls were involved in 1999 and 2000.

* In 1994, Kendra Wecker, 12, Marysville, KS, advanced to the Gatorade Punt, Pass & Kick National Finals. She finished second in the boys division. Wecker was featured in a 30-second NFL television message during Super Bowl XXX. She was quoted as saying, "Someone once told me I played like a girl. So I said, 'Thanks.'"

* More than 100,000 girls participate in NFL Flag competitions.

* The NFL was the first pro league to develop a full line of women's apparel in 1997.

* 46 percent of all NFL licensed merchandise is purchased by women. (NFL Properties)

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Ladies, show your stuff! Get in on the 2001 Fisher Football Follies! Look for further FFF 2001 announcements!

-Brian Fisher FFF 2001 Coordinator

http://www.blbookkeeping.com/family/brian/fff/2001/

The Fisher Football Follies: "What are you, chicken?!?"